Unlocking Revenue Growth: Data-Driven Optimization for MyG’s Online Sales

Case Study

Unlocking Revenue Growth: Data-Driven Optimization for Myg's Online Sales

Our goal was to significantly enhance sales performance across online channels and drive substantial revenue growth, positioning MyG as a market leader
Client
MyG Ecommerce
Services
PPC and Performance Max
Performance Growth
25X

The Challenge

The biggest challenge faced was the continuous evaluation and experimentation of campaigns to optimize results. This involved thorough cross-examination, validation of outcomes, and updates such as changing creatives, ad types, bidding strategies, and targeting options. This challenge required constant monitoring and adjustments to achieve desired results.

A campaign was closely monitored and reviewed for 15 days to assess its performance. This involved analyzing various metrics and data to gain insights and identify areas for improvement.

Results

Over 6 months, we saw remarkable growth in myG’s online sales, with the return on ad spend (ROAS) increasing from 6x to an impressive 25x. This upward trend in sales was consistent, starting from October and gradually reaching 14x, then leaping to 25x in February and March.

Our Proud Numbers

Growth from
6X RoAS In 6 Months
0 X

Our Key Metrics

  • We focused on key metrics to optimize the campaigns and drive better results. This included closely monitoring the ROAS, increasing the average order value by pushing products with higher value to the interested audience and using multi-channel targeting to reach a wider audience.
  • We personalised the ads by identifying the most popular product and tailoring the campaigns accordingly. This involved filtering demographics, and campaign types, and updating keywords to ensure the ads resonated with the target audience and drove higher engagement.
  • We adopted a proactive approach of continuously evaluating the campaigns, finding out the top-selling products at a lower cost per acquisition. We allowed a 15-day window for each campaign to review its performance and make necessary adjustments, such as changing creatives, ad types, bidding strategies, and targeting options.
  • We leveraged our expertise in various campaign types, bidding strategies, and deep understanding of user interests and behaviors to execute a comprehensive testing approach. By experimenting with multiple custom audiences and lookalike audiences, we aim to identify and target high-converting audiences for Myg. Through data-driven decision-making, we optimized our marketing efforts and implement strategies that maximize conversions, ultimately driving significant revenue growth for Myg.

Takeaways

  • A product feed should be optimised for more performance and reflect accurate stock availability to avoid discrepancies and enhance customer satisfaction.
  • Showcase the products in the best light and highlight their value with high-quality product images.
  • Take calculated risks, experiment with bidding strategies, targeting types and creatives and leverage valuable insights to identify what works best for your ads. This involves trying different approaches, testing new strategies, and constantly iterating to achieve the desired results.

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Indulekha – Complimenting Traditional Channels And New Market Launch – 2015

Case Study

Indulekha - A Digital Awareness Campaign Done Right
Client
Indulekha
Services
Pay Per Click, Search Engine Optimization
Performance Growth
2X

The Challenge

Indulekha, a prominent ayurvedic cosmeceutical brand from South India, wanted to create brand awareness in new markets and procure product recall among the target audience group from there, primarily in Maharashtra and Delhi. We had to excel beyond the expectations of the audience and widen the reach of the brand in terms of awareness and interest, eventually capturing their trust and consideration, so that they converted to loyal and satisfied customers. This had to be done in conjunction with the launch of its new flagship product.

Results

An exemplary marketing success was achieved with uncompromising content quality and bullseye targeting. While 15% view-through rate is considered as a good score for YouTube video ads, we bagged a view-through rate that went over 25%. Our marketing campaign surpassed the expectations of the brand with the acquisition of more than a million clicks and almost 8 million impressions within 6 months. With the hike in brand awareness in the new markets and augmented ad recall, the product inquiries and demand grossed more than ever, leading to the purchase of the brand by the mighty conglomerate Unilever.

How we did it?

The predominant channel in our marketing campaign was YouTube Video Ads. It was coupled with a national level Google search campaign, too. Further, to enhance the efficiency and stabilize the market demand, a remarketing campaign was incorporated.

We focused on creating content with superior quality that could catch the attention of the target audience fluidly and incite a blend of intrigue and interest among them. This was made possible with a series of before and after videos, crafted to showcase the promising results of the product. Our strategy was to sequence these ads and target them at the audience in a way mandating that those who saw the first ad would be retargeted with all the ads in the series. This strategy improved ad recall and increased product intrigue significantly, resulting in a view-through rate going north of 25%.

A whopping number of 600K+ clicks fell through in a month and within 6 months, we bagged 6 million video views on YouTube. Consequently, product enquiries soared from the new markets and sales on Amazon shot up from the new markets.

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MyG Eccommerce

Case Study

Bringing in hygiene and exponential growth for MyG Ecommerce.

The most popular electronics dealer in Kerala with an e-commerce outlet approached UPILA with a goal to enhance their online sales channel and drive revenue from their website. With extensive hygiene activities and ROI-oriented ad campaigns, we gave them an optimized online sales channel with proper tracking systems.
Client
MyG Ecommerce
Services
Pay Per Click, Event Promotions
Performance Growth
5X

The Challenge

When MyG, the most popular electronics store in Kerala, signed up with us, their existing performance marketing campaigns and strategies were not contributing much in terms of conversions and were not conducive to their larger business goal.

The challenge was to bring in digital marketing hygiene to make space for better strategies and campaigns. The goal was to reignite their online sales channels and drive revenue from their ecommerce channel through ROI focussed campaigns.

Results

Within two months of hygiene activities and ROI-focussed ad campaigns, we were able to accomplish a stunning business growth and cost-cutting for MyG. Discrepancies across the dashboards displaying conversion numbers were rectified.

The costs for ads were reduced by 60% compared to what was being spent before our campaigns. An increase by over 230% was observed in interaction rate. Conversions shot up by 55% and the cost per conversion was reduced by 73%. We also watched the conversion rate skyrocket by more than 350%.

Our Proud Numbers

Growth
in interaction rate
+ 0 %
Drop in CPC
+ 0 %
Increase in Conversion rate (A huge leap than expected)
+ 0 %
myG-Display-ad

How We Did It

To launch an effective marketing campaign for MyG, we had to start from hygiene activities. There were a lot of loose ends to tie up and dormant campaigns to weed out before we could tap into their full potential. We carried out thorough cleansing of their marketing campaigns.

The next step was to set up a flawless conversion tracking so as to ensure there was no inconsistency between the different data dashboards. Due to a lack of proper conversion tracking set up, no conversion-oriented campaigns were run earlier. We corrected the discrepancies in the conversion numbers displayed in terms of number of orders and revenue value driven through online ads on various data dashboards namely Google Ads dashboard, Google Analytics dashboard and the backend of the website through basic measurement hygiene activities throughout all these measurement channels.

Once done with the hygiene activities, we spotted the opportunity for Target Return-On-Ad Spend (tROAS) campaigns since MyG was an ecommerce site with a wide array of consumer durables. We were able to set up Target ROAS ads for them which ensured conversions that yielded returns in multiples of what we spent. tROAS ads helps us program Google Ads to give us conversions to the effect of returns amounting to at least four times the ad spend. This enabled a ROI-focused campaign.

We also cleaned up under-optimized ads which had been running for a long time without any conversions or measurements. We applied Google dynamic search ads wherever possible. This ad type is extremely powerful for e-commerce sites like MyG since we are allowing the Google ad system to act in an autonomous way in terms of delivering the ad to the users based on the users search query and mapping it to the categories in the ecommerce site. Google would extract information from product descriptions and categories from the destination pages we provide and curate ads that best work with the user searching for the product or solution.

Further, we broke down the campaigns to category levels as part of the hygiene activity, making the ad campaigns run smoother and more refined. This enabled more visibility as to how each category of products fared during the campaigns. We were able to evaluate the ad campaigns based on parameters like ad spends, conversions, performance and cost per acquisition and to identify which categories needed more attention.

myG-Search-ad

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BMW Oman – Lead Gen Campaigns for the New X1 2020

Case Study

Over achieving Lead generation for BMW Oman for the New X3 2020

The prominent luxury car brand wanted to prepare for the launch of its latest model BMW X3 in Oman. We collaborated with them with highly targeted campaigning producing results that surpassed the budget limitations.

Client
BMW Oman
Services
Pay Per Click.
Performance Growth
1.5X Growth in CTR.

The Challenge

BMW Oman, a prominent name among luxury vehicles, connected with us to prepare for the launch of their latest model, BMW X3, in Oman. They required us to drive 3 Million impressions and procure at least 500 leads in order to ensure a promising start. 

The target audience included individuals who currently owned luxury vehicles of other competing brands, especially those who might be planning to upgrade their current vehicle. It also included individuals who were in the market looking for luxury sedans. The target audience was narrowed down to English and Arabic language speaking population.

Results

Even with a limited budget, we were able to exceed our campaign goals of 3 Million impressions and more than 500 leads. A Click-Through-Rate (CTR) of 0.71% was achieved, which was the highest the company ever had so far in its marketing campaigns. We were able to produce 1.5 times more growth in CTR for the company

Our Proud Numbers

Impressions
+ 0 M
Growth in CTR
+ 0 X
Number of Leads
+ 0

How We Did It

We focused on one channel – Google Display Ads – for this project. Our forte being performance marketing and demand generation, having a solid database from previous campaigns gives us a good place to start from.

Our ad campaigning had to follow norms set by BMW in terms of creatives. We made HTML banners with Arabic as well as English content since our target audience included both language speakers. We requested the company to provide data of customers that we were able to convert from online leads in the preceding campaigns.

We did a strong audience profiling, monitored them on social media and discovered their interests in car brands, automotive-blogs etc. Our target profile was created based on that.

A thorough persona-building exercise was done using the information garnered through audience profiling. The well-curated targeting reduced wastage immensely.  

We also sought out data of individuals who are highly likely to buy a BMW X3. This group included two kinds of audience – consumers who might be interested in upgrading their existing vehicles and people who already owned luxury cars and would be inclined to buy another one.  

We carried out daily monitoring to gauge the performance which outdid the available budget, with impressions exceeding 3 million and leads surpassing 500 in numbers resulting in an overall growth of 1.5x times in the company’s CTR.

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Checkmarx – Mql Generation Campaign 2020

Case Study

A game changing MQL generation campaign for Checkmarx in India.

Leading, award-nominated application security testing product, Checkmarx worked with UPILA to break into the Indian market, which poses some challenging milestones.
Client
Checkmarx
Services
Pay Per Click, Event Promotions
Performance Growth
150%

The Challenge

The leading application security testing product, Checkmarx, was nominated in the Gartner Magic Quadrant Awards repeatedly, undoubtedly hailing it as one of the best in its domains. However, they were experiencing some setbacks in cracking the Indian market. The Indian technological field, despite being one of the most progressive in the world, is rife with open source products in application security testing. 

To establish a place in the Indian technology market, we had to target the application security community, which was a very narrow audience. The objectives of our campaigns were to raise brand awareness about Checkmarx in the application security community and to showcase their advantages over similar open-source products in the market.

Results

With scientific experiment-based strategies and campaigns, not less than 60% of the app security community was reached, and some sort of engagement was achieved with that segment of the target audience.

Our point of strength was that we had sufficient audience data from the previous campaign to study who interacted with our ads the most. This enabled us to plan sequenced activities that led to an interest in product demos with a leap of over 150%, an unprecedented growth for Checkmarx in India. We were able to procure an increment of 25% in leads in each stage as a result of the sequenced efforts. 

Consequently, we produced a turnout of around 536 people. The click-through rate (CTR) increased by a whopping 300%, the numbers hiking from 2.89 to 8%. The performance on LinkedIn illustrated a 200% increase in CTR. The cost of acquisition was cut down by 50%.

Our Proud Numbers

Performance
growth in india
+ 0 %
Increase in
Google Ads CTR
+ 0 %
Increase In
Linkedin Ads CTR
+ 0 %
Cutdown In CPA
+ 0 %
checkmarx-linkedin

How We Did It

Our exercises were initiated through Inflow Technologies, the premiere exclusive distributor for Checkmarx. Our campaigns also had an extensive remarketing and retargeting phase. 

In the first round, we targeted all users in the application security community who were using Linkedin and email. We scoured the internet for contact details of users in this community. These users were targeted on Linkedin as well, and through this fine-tuned targeting, we ensured they knew about Checkmarx and its advantages over other open-source application security solutions available in the market.

After establishing brand presence and ensuring brand awareness in the target community, we proceeded to carry out a Linkedin exercise in the next quarter, starting in February. Our well-defined, specific audience included Chief Information Security Officers (CSO), and we reached out to all CSO’s in India because a premium product like Checkmarx called for targeting a premium audience.

We also did extensive email marketing, especially through Linkedin mail ads, which generated interest among the target community like never before. 

We campaigned with personalized emails which ensured the aforementioned interest. The second phase comprised the sequenced exercise.

While in the first phase, we offered whitepaper to users who showed interest in the last campaign, in the second phase, we offered infographics. The third phase went up another step and offered an e-book rich with information.

In the fourth phase of our second campaign, we went on to offer a demo, after which a one-on-one webinar was provided. 

In short, our lead generation campaign was complete with brand awareness, offering content assets of various levels in different phases, high-value offerings like a product demo and drew the curtains with resourceful one-on-one webinars that offered interactions with product specialists. 

Our multi-pronged approach with personalized email marketing and telecalling created quite the movement towards the solid MQL and skyrocketed the CTR. 

Prospective CSO’s were targeted by conducting three events led by partners of Checkmarx. With the kind of data we had, we were able to give Checkmarx a solid audience through lead generation activity. Extensive google search activity based on keyword targeting was also done.

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Hpe Storage – Lead Generation Campaign 2019- 2020

Case Study

HPE Storage - Lead Gen Campaign 2019 - 2020

HPE Storage, the game-changing hyper-converged data centre solutions company, signed up for UPILA’s expertise to capture leads from its target audience.
Client
Hewlett Packard Enterprise
Services
Pay Per Click, Email Marketing

The Challenge

A hyper-converged data centre solution targeting companies with data security as their prime concern, HPE Simplivity has been a game-changer in the industry. Some of the most powerful data centres are powered by HPE Simplivity. However, the company faced quite rapid competition in the market. HPE wanted to grab the attention of the decision-makers among its target-audience. We had to generate Market Qualifying Leads for the high-ticket product. For this, we had to attract attention, create brand awareness and run sequential exercises and refining exercises

Results

We ran a campaign for a quarter, focusing on Linkedin sponsored content and email marketing, targeting the audience acutely. A lot of traction was created owing to our sequential exercises and keen observation. 

Consistent targeting and retargeting of the highly specific audience through various processes including Linkedin marketing, email marketing and Google search ads procured well above 25 leads in the first quarter campaign, which was unprecedented for such a fairly high-ticket product. With our well-planned strategies, we achieved a 103% increase in Click-through-rate. Further, owing to the refining exercises, we were also able to cut down the cost per lead by 113%.

Our Proud Numbers

of high intent leads
procured
0 Nos
Increase in Click-through-rate
+ 0 %
Decrease In CPA
0 %

How We Did It

To begin with, we had a lot of data around HPE simplivity obtained from HPE resources. We had to emulate that voice into our assets as well

The main mediums we engaged in this campaign were Linkedin sponsored content and email marketing. Both were extensively used to create awareness and generate interest among the target group. These channels could be employed well to produce results in the campaign because we knew very well who to target. 

Our target audience bucket was well-defined and specific, making it easier to retarget effectively. Our list of specific target audiences included the names of nearly 200 companies. We knew which positions of these companies had to be targeted in our campaigns. We obtained contact details and Linkedin profile links of these decision-making individuals in the target companies and started out with a sequential exercise. 

Our sequential campaigns were designed in a way that if the targeted professionals saw an ad of ours and clicked on it, they would get an email from us around the same time, re-emphasizing the product. We were very much familiar with high ticket products and what it took to get qualifying leads for such products. Our strategies must aim at maturing the audience and make them interested in the product, followed by reassessment of their interest.

We clubbed Linkedin ad campaigns and email marketing very well, the latter complementing the former, cementing the interest generated. We also worked on google search ads which is an arena with heavy competition. The target community being narrow, in a vast medium like Google search, only a small group of people who want hyper-converged solutions qualify as potential target audiences. The competition to grab their attention and bidding for the best keywords is a tight race in this particular field. 

To beat this competition, we resorted to keen observation of the kind of activity done by competitors and which of them were engaging enough to produce results. This was indispensable to prevent overspending in fruitless pursuits. As a part of the observation and monitoring, we tracked every lead we got back to the source – that is, which keyword search led the user to us. Continuous monitoring and fortification of our campaign activity based on keyword observation and tracking allowed us to modify and improve our list of negative and positive keywords, which enabled us to find the set of keywords that actually performed and brought leads.

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Mars Safety – Perennial Lead Generation Campaign Since 2015

Case Study

Perennial Success With Mars Safety: Lead Gen Campaign

Mars Safety, a safety training institution popular for its NEBOSH and IOSH training, approached us for a lead generation campaign to branch out and get new admissions to their courses.

Client
MARS Safety
Services
Pay Per Click, Search Engine Optimization
Performance Growth
8X

The Challenge

Mars Safety started out with a single institution in Kochi. As an entity in the increasingly competitive field of fire and safety training institutions, to keep ahead of their competitors, they wanted us to capture potential leads that can be converted to admissions.

Results

Continuously running campaigns with constant data turnover, we were able to curate the right strategies and employ effective tactics that resulted in stellar results. The institution scaled up to four branches from its initial single branch. Our campaigns effectively enabled a growth of 8x times, outperforming every competitor since the beginning. While the requirement was to generate 4 leads in a week, we were able to churn out four entire batches with at least two enrolments a day. The data from run campaigns were enough to set up new campaigns, eradicating the need for tests to marginalise errors.  

Over 6500 conversions were procured and reconversion rates were not less than 40%. Click-ads contributed to 60% conversions to leads. About 25% of conversion rate came from remarketing on Google Display. Retargeting on Facebook and Instagram also contributed generously to the conversion rates. Cost per conversion was maintained at a relatively stable rate.

Our Proud Numbers

Conversion in leads
from Click ads.
+ 0 %
Conversions from
Google display campaigns
+ 0 %
Overall
Reconversions achieved.
0 %
mars-safety-search-ad

How We Did It

We targeted a plethora of audience, including highly matured audience who were likely to go ahead with their decisions related to professional and academic achievements. We had a large list of audiences obtained from campaign after campaign, from which similar audiences were created on Facebook to be targeted while running ads. 

Our main exercises included running landing page ads for leads. These were call-only ads. There were also Gmail-sponsored ads targeting audiences who had emails related to safety training and related content in their inboxes. On Facebook, short video ads promoting the course content were run leading to a conversion rate of 5%.

Continuously running campaigns with smartly chosen effective exercises that targeted the right audience buckets made this campaign an overall success, gaining the institution batch after batch of admissions and a conspicuous popularity and growth. 

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IBM Cloud For Ingram Micro – Lead Gen Campaigns 2020

Case Study

IBM Cloud For Ingram Micro - Lead Gen Campaigns 2020

IBM Cloud, one of the strongest cloud service providers in the market, reached out to us through Ingram Micro, its distributor in Singapore, for lead generation and subsequent signing up for the services. We were not only able to generate leads, but showcased unprecedented results in leads, engagement and conversions.
Client
IBM Cloud For Ingram Micro
Services
Pay Per Click, Paid Search.
Performance Growth
2x

The Challenge

IBM Open Cloud, a strong cloud services provider in the market providing an exhaustive suite of solutions on their platform wanted to generate leads and sign-ups. They are efficient with services starting from app modernization to disaster recovery which is more than their competitors offer. But their popularity was not prime among SMB’s and startups.

Ingram Micro, a worldwide distributor for IBM Singapore, connected IBM to us to improve their popularity among their target audiences which included SMBs and startups. IBM was providing hundreds of dollars worth of credit points which was an attractive offer for their target audience that we could use.

Results

Our lead generation campaign was an unprecedented success. We achieved excellent numbers in the Linkedin Message campaign. We used a sponsored messaging campaign and procured an average click-through-rate of 60%. The campaign ran for two quarters. We also achieved a 60% open rate for Linkedin In-mail ads.

A CTR of 11.4% was maintained through the two quarters on Google search ads. There was a continuous flow of leads and the popularity of IBM Open Cloud shot up remarkably. The number of engagements generated were double in comparison to previous campaigns.  

Further, leads for the exercise came from a startup incubator who required 100 licences which led all the startups under that incubator to sign up on IBM cloud, aiding the campaigns in sign-ups.

Our Proud Numbers

INCREASE in Linkedin
Sponsored ADS's CTA
+ 0 %
CTR MAINTAINED FOR
TWO QUARTERS ON GOOGLE SEARCH ADS
+ 0 %
INCREASE In LINKEDIN
INMAILS OPEN RATES
+ 0 %

How We Did It

Our main strategy included exercises on Linkedin and Google Search. We targeted startup ecosystems and accelerators in our campaigns. We identified these individuals and embarked on focused activity on Linkedin.

Mail campaigns through sponsored Linkedin messages and ad campaigns through Linkedin banner ads, Google search ads and Google display ads were our planned exercises.

The Linkedin exercise was launched targeting SMBs and startups. We also targeted other industries like government sectors,law firms etc who required high-security cloud solutions. It was an advantage on our side that IBM Open Cloud Services and solutions were well-known for and efficient with regard to security and data privacy more than their competitors.

Google search ads targeted users who looked up open cloud solutions. We made use of  paid search results and this made it easy to narrow down the target audience. Google display ads exercise targeted developers of apps for clouds, individuals researching clouds and other professionals in the IT departments of various SMBs and startups. We also targeted Specific Search keywords which are cloud related and keywords belonging to results bringing up their competitors as well which brought in promising leads. 

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Asset Homes – 2016 – 6000 Leads In 6 Months

Case Study

Driving Success: Generating 6000+ Leads for Asset Homes

Asset Homes, one of the best real estate development firms in Kerala, required a campaign to generate 6000 leads in 6 months time, which resulted in not just the expected number of leads, but an increase in return rate as well as the budget. 
Client
Asset Homes
Services
Pay Per Click, Youtube Video Ads
Performance Growth
100%

The Challenge

Asset Homes, a builder and one of the best real estate development companies based out of Kerala wanted us to generate 6000 leads for them in six months’ time. We had connected with the client at a Google event called Google Breakfast. They liked our proposition and signed up for a lead generation campaign that procured actionable leads. 

Results

Our dynamic search campaigns and aggressive marketing and remarketing strategies yielded much more than the expected return rate of 5-10%. The remarketing regained 24% of the dropped users. 

Our Proud Numbers

of Leads Generated
+ 0 NOs
Users Regained
from Remarketing
+ 0 %

How We Did It

The primary source of leads for Asset Homes is the NRI audience looking to buy property for when they come back to settle in the native. We created separate campaigns for each different property Asset Homes had on their catalogue. As a principle, we treated the NRI audience separately from the domestic audience since their needs tend to differ. We also made sure that we didn’t run the same campaigns for the two audiences. Separate landing pages were also created for the NRIs and domestic audiences so that the leads didn’t mix up. 

Our main exercise involved dynamic search campaigns. Several landing pages were set up on the Asset Homes website for users to be led to from the ad campaigns. When users searched with the targeted keywords, the Google Search Ad system retrieved the most relevant pages and the Asset Homes landing pages came up in searches with these targeted keywords. This turned out to be the most reliable search campaign.

We also utilised Google Display ads which targeted primarily the NRI audience. Whenever someone consumed Malayalam content, ads of Asset homes were displayed to them generating interest and leading people to the landing pages showcasing properties in locations they desired. This resulted in driving a total of 6000 leads to Asset Homes landing pages in the season, which was perceived as extremely valuable numbers. Furthermore, we ran Youtube ad campaigns with the video featuring the brand ambassador Prithviraj targeting an in-market audience.

Through aggressive remarketing strategies and dynamic remarketing, we ensured we retargeted the users intermittently, as frequently as every week. Content about the properties, amenities, facilities in the neighbourhood etc was shown to the potential customer who came to the landing pages. 

We also ran Gmail sponsored promotions in which everybody among our target audience, ie. Keralites living outside India, who had any sort of communication in their Gmail inbox related to real estate were targeted.

Thus, with step-by-step dynamic marketing and remarketing campaigns, the results exceeded our targeted numbers.

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Vaagedvi Engineering College- For A Stellar Admission Season Even During The Pandemic – 2020

Case Study

Vaagdevi Engineering College: A Successful Admission Campaign Amidst the Pandemic

A prominent Engineering College in Telangana seeking to secure admissions through digital marketing for the first time. Despite the raging pandemic and the resultant uncertain grounds in the higher education sector, we aced the project delivering 200% of our promises.
Client
Vaagdevi Engineering College
Services
Brand Awareness and Lead Generation.
Performance Growth
200%

The Challenge

Vaagdevi Engineering College in Telangana had never done digital marketing to procure admissions before. So, when we were connected to them through a lead from the startup incubator T-Hub, we had to start from scratch. The task was to obtain maximum admissions amidst the pandemic, within 3 months during the admission season. 

This was an unprecedented task for various reasons. This was the institution’s first attempt ever to solicit admissions through digital marketing. Further, being in the middle of the raging pandemic, the time was quite uncertain for the higher education sector, too, as was the case for other sectors, posing the challenge of being prepared to face much unknown strife

Results

With a well-curated strategy that accommodated a design that encouraged testing and reiteration whenever required throughout the various stages of the assignment, we were able to turn out a whopping success within the promised time. We delivered 200% of what we had committed to do. The college’s website traffic hiked by 150% owing to the effective targeted advertising. We were also able to cut down the cost per lead by more than 50% of what we had started out with, within three months. Further, our marketing pushed the Vaagdevi Engineering College to get unprecedented search volumes among the engineering colleges in Telangana, jumping from ninth to fourth in the search volume.

Our Proud numbers

PERFORMANCE GROWTH
+ 0 %
Hike in WEBSITE TRAFFIC
+ 0 %
cut down in Cost per lead
0 %

How We Did It

As a client without prior history of soliciting admissions through digital marketing, Vaagdevi Engineering College posed as a fresh canvas for us to perform in. We planned a 360 degree demand generation strategy to secure admissions to the college during the heat of the pandemic.

Our first strategy was to form the ideal audience bucket. The target audience we curated consisted of individuals or users who consumed content related to not just engineering entrance exams, but the ones who were consuming board exam-related content as well in the recent past. We also filtered out an audience based on their search habits and targeted users searching for engineering entrance related contents and keywords. We also furthered our reach by targeting users who visited websites of engineering colleges.

Our marketing strategy made use of four channels: Google search, Google display, Facebook Ads and YouTube ads in sequence, of which the display ads and video campaigns helped enhance the reach most.

Another strategy we carried out was using multiple landing pages. We designed a primary landing page for all our target audience to reach at. From there, the audience was classified and filtered according to their streams of interest. Thereafter, a dedicated landing page was designed for each stream so as to remarket each course to its specific target audience.

Consequently, a spike was observed in Google trends within 3 months through Search volume tracking, with an impressive leap from 9th rank to 4th. The immense success of the online marketing campaign resulted in a stellar admission rate to the institution that made our client content enough to tie up with us in future academic years, too.

Testimonials

Our client's feedback about this work

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John Doe
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