A versatile tool in performance marketing, Paid Search is about reaching the right audience at the right time. The performance and ROI can be monitored in real-time, making this a powerful and optimal technique in performance marketing. Google Search is the first resort of most internet users to find information about everything these days. 

Google Search Ads ensure that your ads are shown to a defined audience based on your chosen locale, targeting the keywords relevant to your brand’s campaign. Catering to the user’s intent and interest based on their internet searches narrows down an ocean of audience to qualifying leads and conversions with well-executed Paid Search campaigns, apart from increasing brand awareness and establishing its presence.

Our exclusive partnerships with Google ensure that you stay ahead of the competition with early access to alpha and beta programs, custom scripts, priority account support, and the latest audience and smart bidding strategies.

Capturing a potential customer’s eye has never been easier! With visually engaging Display Ads, advertising touches a new level in performance marketing. Display Ads ensure a wide reach beyond Google Search and can be utilised for multiple campaigns, including lead generation, brand awareness, conversions, etc. 

Our fine-tuned targeting seeks out your brand’s potential audience by displaying these ads in the relevant and apt places on the web where they are already present and consuming content related to your product or service. This mode of operation ensures that the display ads get noticed by the right audience, who can easily transcend from their interest stage to leads and conversions. 

This is further amplified by the intelligent use of CTA’s in our strategies. Most potential audiences need a last-step nudge to decide how you capture their attention to the effect of making conversion matter. Our content and technical experts focus on planning and executing the implementation of the right Call-to-Action along with captivating display ads, making it a power-packed tool in your performance marketing campaign.

With our dynamic display advertising strategies using banner ads and other varieties in this model, your brand gets noticed all over the internet, crossing borders and horizons. Our custom-tailored strategies bring you the right kind of attention from many channels. We have also partnered with Google so that you will always be a step ahead in your advertising and enjoy the opportunity of trying out the latest updates in advertising.

We need to race with the rage, and what’s better than social media platforms to keep up with the trends? We fine-tune your brand with creatives and content that whisks away your audience’s attention amidst the ever-rolling feeds. Paid Social marketing with strategies designed to bring home everything from leads to conversions is indispensable if your brand is in for performance-driven marketing for its growth and establishment. It’s a whole package for every stage in the marketing funnel of your brand. 

Curated with strategies and plans to suit your preferences, Paid Social is a must-have in your marketing armour because it is more or less where people spend their leisure time these days. This highly measured and targeted marketing tool becomes exciting due to its customizability and potential to go viral. The amount of personal stories and interests that Social Media users share gives us a very effective filter to place our advertisements rightly. 

Paid Social ads are set so that they appear in the feeds or stories of individuals who are already consuming similar products or services or have been going on internet searches or ecommerce browsing for their needs. This dynamic approach captures the attention of your potential audience instantly and adds to brand awareness as well. 

Further, our partnership with Facebook gives an edge to your paid socials as we are constantly updated about the latest technology and techniques in social media advertising. 

As a performance marketing tool, shopping ads take specificity to the next level by targeting your audience with your product or service, shedding more light on what you have to offer. More visual and informative, Shopping Ads provide the potential customer with details they want to know about a particular product and where to get it. It cuts to the chase, and in many cases, Shopping Ads done right can cater to all the funnels of marketing for your product. 

Rooted in well-designed strategies, a Shopping Ads campaign packs power into your business’ growth. It generates better-qualified leads than regular advertising. Shopping Ads will also ensure a broader reach as it doubles the impressions in specific user search results. It doesn’t need keywords to show up in searches, making it a more interesting campaign to work on and getting more genuine attention than regular search ads. The product data submitted at the Merchant Centre shows the ads to users searching for products, ensuring that it is shown where it is only relevant.

Further, Shopping Ads enable campaigning with multiple products or local inventory, advertising both your business and products. Shopping Ads bridge the gap between you and your customers more effectively and instantly that you will witness more qualified leads and, consequently, better conversion rates. The measurability and performance evaluation are also more specific as you can set product filters to analyse which product or service from your business gets more attention from your potential customers.

The Shopping Ads are not confined to the space next to Google Search results alone. Your product ads and listings turn up on Google Images, the Shopping tab on Google Search, and Google Search Partner Websites.  

Most people do not go beyond the first page of search results. The relevant results to their searches are assumed to be there, so Search Engine Optimization is inevitable. Repeated visibility cements awareness and curiosity, which is achieved through SEO. SEO makes it easy to find your business or brand on the web. This requires creative and technical optimization. 

Primarily, content is the most crucial part of SEO. Content and copy created for SEO are founded on a solid strategy that aligns with the marketing plans for your business. At UPILA, our content creators are dedicated to fortifying the content needed to boost your business with extensive research on trends.

We also work to ensure that your website and other content give a seamless experience to both the users and search engines. This is done by writing copy and content that syncs with your business’s web development. Our team of SEO experts and web developers takes the optimization of your website by making SEO-friendly front end and back end.

Further, we provide attention to other platforms that can add to the discoverability of your brand or business, like blogs and social networking sites, which can improve organic visibility and reach. Our SEO-strategists work by spanning your brand’s presence in multiple channels through content that suits the targeted platforms. These increase brand awareness and engagement, eventually leading to consumer trust and conversions. Latest techniques and new search engine features are employed to ensure that every opportunity is utilized to up your brand’s visibility.

Performance Marketing is all about measurability. If you chose performance marketing for your business, you are already a fan of being in the loop of auditing, analysing, and watching what makes your audience and, in turn, your business tick. Well-executed marketing analytics helps you to gauge the role and efficacy of each channel, gather insights for campaign optimization, study the ups and downs and find their background, discover opportunities in targeting and fine-tuning the process for cementing loyalty, find openings for landing page testing and further optimise other business operations. 

Introducing comprehensive marketing analysis and measurement tools to your marketing plan is essential to gauge the performance and success of your marketing efforts and campaigns so that you pay for what works and improve your chances of increasing the ROI. While individual marketing channels can be analysed for the performance and results of marketing campaigns in each of them, this gives only a glance at the big picture. This is why, at UPILA, we work on integrating a consolidated analytics and measurement program into your marketing plan. This provides a whole picture of the company’s marketing efforts, and over a while, these combined marketing analytics contribute to wiser decision-making in the marketing strategies and their execution. 

Our analytics and measurement tools are designed to track multiple metrics crucial in assessing the marketing campaigns in each channel and use the collected data for future strategizing. We pay attention to the vital metrics like acquisition, activation, retention, revenue, and referral to get a clear picture of what works and what does not in your business’ marketing plan. Our advanced marketing analytics and measurement give your marketing plan a head start, providing a clear idea about the performance of your marketing campaigns, individual and consolidated, aiding you in choosing the best strategies and campaigns for your business. This immensely impacts your marketing budget. Knowing where to invest minimises loss and augments the ROI, which allows you to invest in marketing strategies that yield results.