Qkdoc, a platform uniting healthcare providers and healthcare-seekers with an established presence in Kerala, wanted to expand their reach and explore their scope in medical tourism in UAE by promoting their expo in Dubai and Sharjah.
Client | Qkdoc |
|---|---|
Services | Pay Per Click |
Performance Growth | 100% Bookings |
The Challenge
Qkdoc already had established a presence in Kerala and now wanted to branch out in the middle east by exploring medical tourism in the UAE. For this, they planned to organize an expo in Dubai and Sharjah in which enlisted healthcare providers, over 25 of them, were taken to the expo. Our task was to promote these doctors and bring the target audience to the expo for consultations.
Results
By creating individual campaigns for each of the enlisted doctors, we were able to generate long queues of people waiting to attend their sessions with these doctors. All three days of the expo were completely booked. The response received from the target audience of healthcare-seekers was immensely satisfying.
How We Did It
As an event promotion campaign, we created individual exercises for each of the doctors enlisted for the expo, focusing on their specialities. Our main channels of exercise were Google Search and Facebook.
In the Google search ad campaign, we targeted keywords that featured some sort of health condition. People searching these keywords were shown ads that led to a landing page that gave them details about the expo and specialists enlisted and available for consultation at the expo for that particular condition. For the process, we targeted the UAE geographical area and the relevant keywords were discovered. The enlisted doctors were featured on the landing page, offering the users who reached there looking for healthcare professionals the chance to get one-on-one sessions with these doctors for free.
This opened a door to the possibility of Medical tourism which would attract healthcare consumers from the UAE to India in search of specialist doctors and other healthcare professionals following their trial consultations at the expo if the sessions were up to their expectations. The campaign allowed healthcare-seekers to sample the best available care for free which could influence decision-making in future. The same exercises were done in Arabic as well.
Alongside the expo, we organized campaigns that promoted medical camps in Kerala as well, running the largest medical campaigns each month for Qkdoc, resulting in a wider reach and success in the form of more clients registering for Qkdoc services.
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