Oman Data Park, one of the largest data centres in Oman, connected with us to establish a presence in Oman with heavy competition from international cloud service providers and target potential audiences from the enterprise space as well as SMB space. At the end of the campaigns, we were able to showcase unprecedented results which were stellar against their powerful competitors.
Client | Oman Data Park |
|---|---|
Services | Pay Per Click |
Performance Growth | 3X |
The Challenge
Oman Data Park, the largest data centre and IT infrastructure services, worked with us to establish a presence in Oman and to spread awareness about them among the IT sectors of enterprises and SMBs. They had stiff competition from international clouds like AWS and Microsoft Azure.
They were excellent in their services and wanted to highlight that so that their potential audiences could rely on them just as much as they would rely on an international cloud vendor. Oman Data Park also provides a host of other digital solutions and almost all IT infra requirements that an enterprise or SMB would require, which makes them a complete IT solutions provider.
They also had a Gartner report which showed how good they were. They wanted to publicize the report that came out in their name for the target audience to refer to. The report specified one of their products called Nebula which is Oman’s first virtual data centre. We had to promote this among enterprises and SMBs who formed the major part of their target audience.
The objectives of our campaigns for Oman Data Park were to spread good awareness about this particular platform among the IT enterprises and SMBs in Oman and generate leads from the target audiences.
Results
With systematic Google-centric exercises, we were able to procure over 15% Click-Through-Rate in Google Search Ads which was unprecedented for Oman Data Park, beating their competitors. Over 2% CTR was achieved for Google Display Ads, especially from the Arabic ads.
We were able to improve the CTR by 300% compared to their previous stats. Further, we also got 83% search impressions through hits on search ads targeting keywords, which is a huge win considering the competition is from international cloud services without any dearth in marketing budget.
Our Proud Numbers
compared to the previous stats
through hits on search ads
How We Did It
We planned out Google-centric activity and ran both search and display ads in Arabic as well as English. On display ads, we targeted all the people who were in the IT space and frequented websites to troubleshoot their day-to-day IT challenges. With the Google Display Ads, we got these users more acquainted with the name Oman Data Park.
We executed large scale exercises to spread awareness in the IT community in Oman. We also targeted people who were frequenting other cloud services like AWS and Microsoft Azure. Our exercises included targeting keyword searches on Google search which were related to cloud and IT infrastructure services and this campaign outdid its competitors.
A commendable traffic came from Google Search from people who had an actual intent to sign up for the services and knew well enough to influence others from the audience bucket to sign up as well. We also drew an exercise where we retargeted all those who responded in the preliminary campaign with secondary communication. The gartner report was open to download for the professionals from the target audience so that Oman Data Park’s work was known to them prior to signing up.
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