IBM Cloud, one of the strongest cloud service providers in the market, reached out to us through Ingram Micro, its distributor in Singapore, for lead generation and subsequent signing up for the services. We were not only able to generate leads, but showcased unprecedented results in leads, engagement and conversions.
Client | IBM Cloud For Ingram Micro |
|---|---|
Services | Pay Per Click, Paid Search. |
Performance Growth | 2x |
The Challenge
IBM Open Cloud, a strong cloud services provider in the market providing an exhaustive suite of solutions on their platform wanted to generate leads and sign-ups. They are efficient with services starting from app modernization to disaster recovery which is more than their competitors offer. But their popularity was not prime among SMB’s and startups.
Ingram Micro, a worldwide distributor for IBM Singapore, connected IBM to us to improve their popularity among their target audiences which included SMBs and startups. IBM was providing hundreds of dollars worth of credit points which was an attractive offer for their target audience that we could use.
Results
Our lead generation campaign was an unprecedented success. We achieved excellent numbers in the Linkedin Message campaign. We used a sponsored messaging campaign and procured an average click-through-rate of 60%. The campaign ran for two quarters. We also achieved a 60% open rate for Linkedin In-mail ads.
A CTR of 11.4% was maintained through the two quarters on Google search ads. There was a continuous flow of leads and the popularity of IBM Open Cloud shot up remarkably. The number of engagements generated were double in comparison to previous campaigns.
Further, leads for the exercise came from a startup incubator who required 100 licences which led all the startups under that incubator to sign up on IBM cloud, aiding the campaigns in sign-ups.
Our Proud Numbers
Sponsored ADS's CTA
TWO QUARTERS ON GOOGLE SEARCH ADS
INMAILS OPEN RATES
How We Did It
Our main strategy included exercises on Linkedin and Google Search. We targeted startup ecosystems and accelerators in our campaigns. We identified these individuals and embarked on focused activity on Linkedin.
Mail campaigns through sponsored Linkedin messages and ad campaigns through Linkedin banner ads, Google search ads and Google display ads were our planned exercises.
The Linkedin exercise was launched targeting SMBs and startups. We also targeted other industries like government sectors,law firms etc who required high-security cloud solutions. It was an advantage on our side that IBM Open Cloud Services and solutions were well-known for and efficient with regard to security and data privacy more than their competitors.
Google search ads targeted users who looked up open cloud solutions. We made use of paid search results and this made it easy to narrow down the target audience. Google display ads exercise targeted developers of apps for clouds, individuals researching clouds and other professionals in the IT departments of various SMBs and startups. We also targeted Specific Search keywords which are cloud related and keywords belonging to results bringing up their competitors as well which brought in promising leads.
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