Our goal was to significantly enhance sales performance across online channels and drive substantial revenue growth, positioning MyG as a market leader
Client | MyG Ecommerce |
|---|---|
Services | PPC and Performance Max |
Performance Growth | 25X |
The Challenge
The biggest challenge faced was the continuous evaluation and experimentation of campaigns to optimize results. This involved thorough cross-examination, validation of outcomes, and updates such as changing creatives, ad types, bidding strategies, and targeting options. This challenge required constant monitoring and adjustments to achieve desired results.
A campaign was closely monitored and reviewed for 15 days to assess its performance. This involved analyzing various metrics and data to gain insights and identify areas for improvement.
Results
Over 6 months, we saw remarkable growth in myG’s online sales, with the return on ad spend (ROAS) increasing from 6x to an impressive 25x. This upward trend in sales was consistent, starting from October and gradually reaching 14x, then leaping to 25x in February and March.
Our Proud Numbers
6X RoAS In 6 Months
Our Key Metrics
- We focused on key metrics to optimize the campaigns and drive better results. This included closely monitoring the ROAS, increasing the average order value by pushing products with higher value to the interested audience and using multi-channel targeting to reach a wider audience.
- We personalised the ads by identifying the most popular product and tailoring the campaigns accordingly. This involved filtering demographics, and campaign types, and updating keywords to ensure the ads resonated with the target audience and drove higher engagement.
- We adopted a proactive approach of continuously evaluating the campaigns, finding out the top-selling products at a lower cost per acquisition. We allowed a 15-day window for each campaign to review its performance and make necessary adjustments, such as changing creatives, ad types, bidding strategies, and targeting options.
- We leveraged our expertise in various campaign types, bidding strategies, and deep understanding of user interests and behaviors to execute a comprehensive testing approach. By experimenting with multiple custom audiences and lookalike audiences, we aim to identify and target high-converting audiences for Myg. Through data-driven decision-making, we optimized our marketing efforts and implement strategies that maximize conversions, ultimately driving significant revenue growth for Myg.
Takeaways
- A product feed should be optimised for more performance and reflect accurate stock availability to avoid discrepancies and enhance customer satisfaction.
- Showcase the products in the best light and highlight their value with high-quality product images.
- Take calculated risks, experiment with bidding strategies, targeting types and creatives and leverage valuable insights to identify what works best for your ads. This involves trying different approaches, testing new strategies, and constantly iterating to achieve the desired results.
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