Every minute, something new makes an impression on people’s minds. There is a fresh hashtag and brand-new fascination every other moment, engaging the average internet user’s already fleeting attention. In such a scenario, the only way to cut the deal is grabbing their attention for a moment longer than usual. The only practical solution is to be present whenever they are looking, to strike while the iron is still hot.
In this era of instant gratification and fear of missing out, we, at UPILA, strike a balance in the minds of people with the revolutionary practice of Demand Generation. A complete package of a sophisticated process, Demand Generation is an all-rounder in digital marketing and we ace at it.
From generating undeniable curiosity to securing that converting click, we create a plan that delves into customer psychology, investing our expertise in discovering what they need and how we deliver what they need, consequently getting their attention for long enough to take an action. We design strategies with data and prior experiences at the centre, modelling our actions around reliable numbers. Demand generation, for us, is holding hands with your customers and walking them through the various stages that lead to a direct connection with your business.
We leverage tried and tested methods with appropriate upgrades that cater to a futuristic marketplace so that your business can enjoy not just increased demand, but consistent attention from your target audience and growth-warranting conversion rates as well.
Demand generation is a process rooted in data from both the ongoing and previous assignments. We zero in on defining and narrowing the potential audience into a group of users who are the most likely to convert and hit them with our strategic tools. From finding similar audiences to creating influential content that can change minds in a few numbered impressions, demand generation is a task we carry out with a flourish.
No, we do not believe in magic in marketing. What we believe in and utilize are logic and numbers. With well-drawn plans and backup plans, our demand generation strategies corner the customer into happily going ahead and answering our call to action. This reflects growth in your business instantaneously while adding to the data we are collecting.
A process in which every assignment becomes a resource for the future, we get increasingly powerful because information is power and we use it to its best potential to leverage your business.
Like the solid digital marketing practice that demand generation is, so are its results. We rely on concrete data to produce consistent and dependable conversions and stave off the abstract and the ambiguous. The tools and techniques we use for demand generation are tried and tested to be effective and regularly updated to include the latest trends in digital marketing. Explore how we bring your audience to your doorstep with various Demand Generation services that have withstood the test of time and change.
There are no conversions without leads. Lead generation is a basic in-demand generation for your brand or business, and this consumer interest is what later converts into sales. UPILA has dynamic, irresistible, and performance-oriented lead generation strategies using psychological approaches. Lead generation typically involves four stages: Awareness, Education, Sampling, and Conversion. We guide the potential leads from your target audience through various stages during the campaign.
When you build your brand or business, the first thing you need to achieve is an awareness of your brand. Our lead generation campaigns are designed to create awareness among the leads, which generates genuine interest and filters out the uninterested leads that would not qualify in later stages. With advertising saturated with creative content and intelligently executed SEO strategies, generating leads has become an exciting experiment for us.
Next, we commit to educating the leads about your brand. This is achieved by nuanced approaches towards harvesting trust in your products or services by giving curated information in various educative forms. This stage also involves your active participation. This trust-building is further cemented through lead sampling campaigns in which samples of your product or services are given to the leads in the form of demos, audits, trial offers, or assessments. This crucial stage needs its own set of strategic interventions that can be measured and analyzed for future campaigns.
With successful lead awareness, education, and sampling campaigns in motion, we ensure conversions with the finishing touches, like delivering proof and predicting results that add to the trust in the leads. Our data-driven approach to lead generation founded on well-measured tactics ensures optimal results, setting us a class apart in our strategies. Further, UPILA flaunts the right creative and technical expertise in leading your potential audiences to your products and services so that your business grows with demand right from the beginning.
A powerful and versatile tool that is very widely employed in Demand Generation campaigns, Email Marketing can be utilized in all marketing funnel stages. Once the necessary data from the potential audience is procured through sign-ups and other databases, email marketing opens the door to highly defined targeting within the potential audience based on their inbox content. This tool works personally with the potential customer, playing a crucial role from brand awareness to the decision-making stage.
At UPILA, we deploy a full-fledged email marketing campaign founded on tested strategies, completely customized to suit your brand or business. Our holistic approach in pitching your products or services to your target audience becomes more efficient with personalized and smart strategic content. The whole process, being data-driven and metric-based, ensures reliability and results.
Email marketing also has a higher possibility of conversion than many other tools in performance marketing, owing to its highly personal nature. Marketing through emails allows us to fortify the demand generation campaigns with curated content that draws and fixes the customer’s attention and has more chances of being retained and revisited due to lesser distractions in the medium.
Email marketing is also the best channel to bring their attention to events, promotions, offers, giveaways and other materials that invite customer attention, interest, engagement and trust. A well-designed email marketing campaign enables you to maintain the generated interest, create desire, and influence decisions. With our combination of expertise, tested tactics, and appropriate Call-to-Action (CTA) based on customer psychology, we aim at both immediate, measurable results and long-term success. This tool is used to its best possible potential to grow your business.
Designed to save time and effort for marketing activities that are repetitive and monotonous, marketing automation enables consistent workflow and customised marketing campaigns based on data. Automation tools help reduce the manual efforts required to stay in the game, with the application of data and machine learning to simplify and maintain the workflow needed to nurture leads.
Upila’s marketing automation is rooted in expertly expedited strategies and plans. We research and study your business to find what works best for it and implement an automation sequence based on data and machine learning that guarantees results. We apply marketing automation tools to marketing tasks like ad creation and optimisation, sequencing emails, messages and customised content in email marketing for lead nurturing and data collection from all channels into a single database to utilise in marketing campaigns. Our well-trained technical team and content creators work together to put the best-suited content through automation tools to optimise and accelerate lead generation, qualification and conversion, all driven by data.
An inevitable process in demand generation, Lead Qualification is teamwork put in by the marketing and sales professionals to gauge the likelihood of the procured leads converting to sales. We use various techniques and metrics to measure and evaluate a lead to assess whether it qualifies as an ideal customer according to the target customer profile created for your business.
The leads (MQL and SQL) are evaluated using criteria that assess the qualified lead’s financial capability, decisiveness, need, and time. This process also helps to customize the products and services in their price, deliverance and other factors that make a lead decide according to the qualities of the leads so that the chance for conversions increases.
Further, we take the lead qualification process towards the subsequent sales funnel with more intensive strategies to ensure that the narrowed down high-quality leads get to the final conversion stage.
